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Module 1: Digital Marketing Essentials Determine the appropriate channels and develop a basic digital marketing strategy for a business
- Learning Unit 1: Digital Marketing and Marketing Mix
- Learning Unit 2: The Digital Customer
- Learning Unit 3: Digital Strategy Impact
 

​Module 2: Digital Advertising Manage digital advertising campaigns in-house or outsourced
- Learning Unit 1: Digital Advertising Fundamentals and Channels
- Learning Unit 2: Digital Advertising Strategy and Planning Framework for Digital Advertising Strategy and Planning
 

​Module 3: Social Media Marketing Apply strategies to grow a brand’s social media influence
- Learning Unit 1: Concept of Social Media in Digital Marketing
- Learning Unit 2: Planning & Development of a Social Media Strategy
- Learning Unit 3: Implementation of a Social Media Strategy
- Learning Unit 4: Evaluation of a Social Media Strategy
- Learning Unit 5: Handling Escalated Complaints, Potential Conflicts, and Crisis Situations in Social Media
 

Module 4: Search Engine Optimisation (SEO) Recommend strategies to increase a website’s organic SEO rankings on Google
- Learning Unit 1: Search Engine Optimisation (SEO) vs Search Engine Marketing (SEM)
- Learning Unit 2: Keyword Research & On-page SEO
- Learning Unit 3: Link Building (Off-Page SEO)
- Learning Unit 4: SEO Analytics
 

​Module 5: Digital Marketing Analytics Measure digital marketing campaign performance and provide insightful recommendations
- Learning Unit 1: Introduction to Digital Marketing Analytics
- Learning Unit 2: Data sources in Digital Marketing
- Learning Unit 3: Using Google Analytics for Digital Marketing Analysis​