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WSQ Search Engine Optimization (SEO) Course

18 hours

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(18 Hrs) WSQ – Search Engine Optimisation (SEO) course designed to introduce search engine optimisation. Therefore, to allow learners to recognize the key differences between SEO and SEM. Hence, this course will enable learners to grasp key SEO working terminology. Henceforth, to effectively manage Google SEO marketing projects in Singapore.

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How Will I Benefit?

Therefore, learners will then proceed to evaluate their customers’ search intent and discover potential keywords for ranking. Thus, to effectively optimize web content that will increase their website’s visibility to their targeted audiences online. Furthermore, they will be guided on the methods to perform on-site and off-site SEO audits. Thereafter, make necessary SEO-friendly adjustments to rank high on Google.

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Additionally, learners will be taught how to evaluate the competitive SEO
landscape. In order to rank potential keywords and to employ link-building
strategies. Thus, to increase the number of backlinks to their websites. whereas to facilitate higher ranking on Google. Finally, learners will practice using tools such as Google Analytics to gather data for the design and execution of optimization plans for their websites. Learners will receive an official WSQ certificate upon successful completion of (18 Hrs) WSQ – Search Engine Optimization course.

seo-search-engine-optimization-internet-digital-concept.jpg

Course Content

At the end of this course, you should be able to:

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  • Gain requisite digital marketing knowledge and skills to make informed decisions in formulating SEO plans

  • Conduct site audits with free or paid software online

  • Build links to your websites

  • Use analytics tools to further optimise your websites for sales conversions in accordance to organisational business goals and objectives.

  • Explore a career in digital marketing

  • Scale your businesses progressively

Course Outline

You will be learning the following:

SEO Fundamentals:

  • SEM Vs SEO

  • Importance of SEO

  • Businesses that require SEO

  • SEO marketing landscape

  • Google and SEO

  • Using Web Master guideline

  • Understanding Google algorithms

  • The 3 R ranking signal

  • The E-A-T quality rating

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Conducting Keyword Research:

  • Understanding rationale for keyword research and keyword intent

  • Keyword research methods (Google Search, Google Search Console, Google Trend, SEMrush)

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Performing Off-site SEO Audit:

  • Tools for Off-site audit

  • Domain authority audit

  • Domain trust audit

  • Backlink audit

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Performance Driven SEO Project Management:

  • Managing elements of a SEO

  • Project

  • Rank tracking tools

  • Interpreting Google Analytics
    Acquisition Report

  • ROOP Optimization Framework

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SEO Terminology and Jargon:

  • Domain and Sub-domain

  • Domain and redirect 300 codes

  • HTTPS vs HTTP

  • Website architecture

  • Web Server 400 codes

  • FTP and Web Server

  • White Hat vs Black Hat SEO

  • SEO Tools

  • Web 2.0 related terms

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Performing On-site SEO Audit and Optimization:

  • Tools for On-site audit

  • Domain and server audit

  • Site architecture audit

  • Content audit

  • Using search operators

  • Optimizing internal site linking, meta elements, content relevancy and images

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Link Building Key Concepts and Strategy:

  • Anchor texts, and keywords

  • Definition of a link

  • Where to get links

  • Types of links (follow vs no-follow)

  • Unique link domain, link value

  • Target and Seek link building strategy

Fees & Funding

Fee per participant (Inc. GST)
S$1057.16
SMEs Company Sponsored Singaporean/PR (Inc. GST)
S$365.56

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During the development of the profession, we will help you find an internship to consolidate the acquired skills and gain practical experience.

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