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WSQ Social Media Marketing Course

18 hours

Our WSQ and SkillsFuture Singapore approved (18 Hrs) WSQ – Social Media Marketing course is designed to be an introduction to social media marketing and management.

Firstly, our lessons will teach strategies on how to create content for social media platforms to effectively engage, educate and entertain followers. Secondly, learners will discuss the benefits of using various popular social media platforms such as Facebook, Instagram, LinkedIn, and Twitter. Thirdly, the role of digital storytelling and SMART goals in social media marketing strategies will be discussed, and learners will be taught how to conduct a social media audit on their social profiles. Fourthly, learners will try creating buyer personas for their organisations and gain tips on the best practices of social media content posting, with emphasis on content for Facebook ads. Finally, learners will be given tips on how to analyse key performance metrics to measure social media content ROI. This will help them better understand how their content can be improved for future social media campaigns.

In conclusion, our social media marketing course serves to equip learners with the ability to make informed decisions on posting engaging social media content on platforms such as Instagram and Facebook, and managing social platforms effectively.

The skills that mastered in (18 Hrs) WSQ – Social Media Marketing will help learners in Singapore explore a career in digital marketing, or scale their businesses with the skills gained through these lessons.


Course Content

At the end of this course, you should be able to:

  • Recognise different channels available in the digital marketing arena to distribute your content

  • Create SMART goals that are measurable and attainable with your budget and stipulated time frame

  • Create target personas to identify preferences that help decide on the type of content to deliver to potential customers

  • Craft your content strategy to capture the attention of your potential customers

  • Create content suitable for Facebook

  • Evaluate the Return on Investment (ROI) of your content marketing efforts and the effectiveness of your social media campaigns to facilitate the iteration of content strategy and creation

Course Outline

You will be learning the following:

Exploring The Fundamentals Of Content Delivery Channels:

  • Fundamentals of digital marketing media channels

  • Types of social media platforms such as Facebook, LinkedIn, Twitter, Instagram

  • Importance of digital storytelling

  • Deep dive into Instagram features

  • Social media channel selection

  • Modes of content distribution

Content Requirements For Potential Customers:

  • Creating buyer personas

  • Customer segmentation

Facebook Campaign Objective And Content Planning:

  • Introduction to FB Campaign Manager structure

  • Facebook ad formats

  • Facebook ad posting best practices

  • Setting up Facebook Manager

  • Setting up Facebook page

Setting Measurable Marketing Goals And Objectives:

  • Creating SMART marketing goals

  • Devising marketing strategy

  • Conducting social media audits

  • Planning marketing budget and resources required for content creation work

  • Conducting competitor research

Measurement of your content ROI and effectiveness:

  • Analyzing key performance metrics for social media budget optimization

  • Calculating social media Return On Investment (ROI)

  • Analyzing Facebook campaign reports

Creating Content To Gain Awareness Of Potential Customers And Retaining Them:

  • Creating content that matches customer journey

  • Posting Frequency

  • Calendaring for social media posts

Fees & Funding

Fee per participant (Inc. GST)
SMEs Company Sponsored Singaporean/PR (Inc. GST)


On the Phone

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During the development of the profession, we will help you find an internship to consolidate the acquired skills and gain practical experience.

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