Youtube Marketing (Classroom and Async E-learning)
Gone are the days when a few Facebook posts or tweeting would be sufficient. Although, your online presence is very crucial, you need to be more strategic now. Thus, don’t simply post any old content just for the sake of posting. Moreover, the outreach to your followers is also limited. Eventually, your resources in digital marketing may be unfruitful. During our 2-days “YouTube Marketing” training You will be guided by our trainer to setup YouTube channel, plan your strategy, implement and monitor the campaign.
How Will I Benefit?
Henceforth, Small businesses must continually think of ways to get their products and services ahead of everyone. Besides, you want to achieve this goal without breaking the bank. Therefore, a well-thought-out YouTube strategy can massively pay off for your brand. YouTube is free to use. Firstly, you can produce videos for a low fee or even free. Additionally, you know that creating videos does not mean massive production. Therefore, having a quality smartphone and good lighting will get the job done. Ultimately, you’re paid off with good brand awareness.
During this 2-day Youtube Marketing course, you will learn to formulate a YouTube marketing strategy. Thereafter, you will learn to launch it and manage your YouTube channel.
Course Content
At the end of this course, you should be able to:
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Recognise the prevalence of video in social media and its importance as a marketing medium for businesses
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Create SMART video marketing goals
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Craft out video marketing content strategy
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Set up a personal or brand YouTube channel with appropriate customizations
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Discover potential keywords for ranking of video content for increased visibility on YouTube
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Conduct on-page SEO audit for YouTube channel
Course Outline
You will be learning the following:
The Role of Video in Social Media Marketing:
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Characteristics of customer behaviour in relation to social media use
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Values of building a community of advocates on a social media platform
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Considerations of consumer reviews and user-generated content
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Keep up-to-date with the market and consumer trends that might impact the intended social media marketing objectives or messages
Setting SMART Video Marketing Goals:
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Key elements of an organisational social media plan
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Formulate social media strategy plans, policies, standards and guidelines
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Establish performance targets aligned to brand and marketing strategies and objectives
Video Marketing Content Strategy:
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Key elements of an organisational social media plan
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Formulate social media strategy plans, policies, standards and guidelines
Setting Your YouTube Channel:
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Privacy legislation and confidentially requirements
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Copyright and intellectual property considerations
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Values of building a community of advocates on a social media platform
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Formulate social media strategy plans, policies, standards and guidelines
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Establish communication plan & guidelines
YouTube Search Engine Optimization:
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Techniques for measuring Return on Investment (ROI) and marketing attribution
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Calculate ROI, marketing attribution and overall marketing effectiveness using business metrics
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Considerations of consumer reviews and user-generated content
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Establish positive relationships with industry and social media colleagues such as influencers and bloggers
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Evaluate various types of technology tools to assist in the management of social media platforms
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Keep up-to-date with the market and consumer trends that might impact the intended socia media marketing objectives or messages
YouTube Advertising:
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Privacy legislation & Confidentiality requirements
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Characteristics of consumer behavior in relation to social media use
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Establish performance targets aligned to brand and marketing strategies and objectives
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Evaluate various types of technology tools to assist in the management of social media platforms
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Set the budget requirements for deployment of social media marketing activities
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Evaluate various types of technology tools to assist in the management of social media platforms
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Copyright & intellectual property considerations
Performance Tracking and Optimization:
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Considerations of consumer reviews and user-generated content
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Establish performance targets aligned to brand and marketing strategies and objectives
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Set the budget requirements for the deployment of social media marketing activities
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Keep up-to-date with the market and consumer trends that might impact the intended social media marketing objectives or messages
Fees & Funding
Fee per participant (Inc. GST)
| S$1057.16
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SMEs Company Sponsored Singaporean/PR (Inc. GST)
| S$365.56
|
