Course Content
Facilitate the conduct of behavioural economics research activities, to analyse consumer behaviour and uncover insights for influencing it.
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Principles of behavioural economics
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Applied econometric and psychological research and experimental methods
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Theoretical and empirical tools of behavioural economics
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Process of designing an experiment or survey
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Advantages, disadvantages, criticisms and limitations of behavioural economics
Methodology
Lessons are conducted in a structured yet pragmatic manner as lectures are blended with classroom/group discussions, case studies and presentations. The group discussions give participants the opportunities to share their experience while case studies & presentations help the practice and application of concepts and approaches learned through the course.
Learning Outcome
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Understand and adapt behavioural economics and its significance in typical design challenges.
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Develop an empathetic understanding to examine the factors that drive organisation’s consumer brand, product and/or service offering.
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Develop models for irrational economics behaviours based on econometric and psychological research and experimental methods.
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Implement barriers and correction measures to influence consumer behaviour in favour of the organisation by means of experiment or survey.
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Review and redesign research practices to generate prevailing consumer insights despite the limitations of behavioural economics.
Suitable for
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Product Manager, Assistant Manager, Executive, Supervisor, Team Lead in the product development process of an organisation.
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PMEs who have the relevant work experience from other industries or sectors wanting to enhance their knowledge and skills, wanting to expand their job portfolio or are seeking national certification/qualification in the design industry specialising in business.
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PMEs and career switchers with supervisory or managerial experience, or individuals in other related industries or wanting to join the design industry specialising in business.
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Applicants must be proficient with digital devices and apps to attend the e-learning session and complete all online assessments independently.
Course Fee
Category | Funding Source | Course Fees | SkillsFuture Funding | Total Nett Fee | GST (8%) | Total Fee Payable to SCCIOB |
|---|---|---|---|---|---|---|
SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents) | SkillsFuture Enhanced Training Support for SMEs | $700.00 | $490.00 | $210.00 | $56.00 | $266.00 |
Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above | SkillsFuture Mid-Career Enhanced Subsidy | $700.00 | $490.00 | $210.00 | $56.00 | $266.00 |
Singapore Citizens & Permanent Residents | SkillsFuture Funding (Baseline) | $700.00 | $350.00 | $350.00 | $56.00 | $406.00 |
Details
Details | Synchronous e-learning | In-Classroom Training |
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TGS Code | TGS-2023018629 | TGS-2022016579 |
Course Support Period | 03 Feb 2023 to 02 Feb 2025 | 20 Oct 2022 to 19 Oct 2024 |
