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Behavioural Economics in Design

Course Content

Facilitate the conduct of behavioural economics research activities, to analyse consumer behaviour and uncover insights for influencing it.

  • Principles of behavioural economics

  • Applied econometric and psychological research and experimental methods

  • Theoretical and empirical tools of behavioural economics

  • Process of designing an experiment or survey

  • Advantages, disadvantages, criticisms and limitations of behavioural economics


Lessons are conducted in a structured yet pragmatic manner as lectures are blended with classroom/group discussions, case studies and presentations. The group discussions give participants the opportunities to share their experience while case studies & presentations help the practice and application of concepts and approaches learned through the course.

Learning Outcome

  1. Understand and adapt behavioural economics and its significance in typical design challenges.

  2. Develop an empathetic understanding to examine the factors that drive organisation’s consumer brand, product and/or service offering.

  3. Develop models for irrational economics behaviours based on econometric and psychological research and experimental methods.

  4. Implement barriers and correction measures to influence consumer behaviour in favour of the organisation by means of experiment or survey.

  5. Review and redesign research practices to generate prevailing consumer insights despite the limitations of behavioural economics.

Suitable for

  • Product Manager, Assistant Manager, Executive, Supervisor, Team Lead in the product development process of an organisation.

  • PMEs who have the relevant work experience from other industries or sectors wanting to enhance their knowledge and skills, wanting to expand their job portfolio or are seeking national certification/qualification in the design industry specialising in business.

  • PMEs and career switchers with supervisory or managerial experience, or individuals in other related industries or wanting to join the design industry specialising in business.

  • Applicants must be proficient with digital devices and apps to attend the e-learning session and complete all online assessments independently. 

Course Fee

Funding Source
Course Fees
SkillsFuture Funding
Total Nett Fee
GST (8%)
Total Fee Payable to SCCIOB
SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents)
SkillsFuture Enhanced Training Support for SMEs
Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above
SkillsFuture Mid-Career Enhanced Subsidy
Singapore Citizens & Permanent Residents
SkillsFuture Funding (Baseline)


Synchronous e-learning
In-Classroom Training
TGS Code
Course Support Period
03 Feb 2023 to 02 Feb 2025
20 Oct 2022 to 19 Oct 2024


On the Phone

I like it. Let's start.

During the development of the profession, we will help you find an internship to consolidate the acquired skills and gain practical experience.

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