Course Content
Manage and execute branding features to create impactful point of differentiation for a brand and activate key levers for consumer awareness in growing portfolio user base. (English Only)
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Develop brand portfolio implementation plan
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Communicate differentiation of brands to key stakeholders
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Coordinate portfolio monthly business status reports for the management
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Develop research construct based on selected target markets
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Create logos, key brand messages or taglines that resonate with the organisation's brand
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Communicate to stakeholders on brand guidelines
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Obtain data on performance metrics to measure effectiveness of brand equity
Methodology
Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, role-plays and individual assessments. The group discussions give participants the opportunities to share their experience while role-playing helps the practice and application of concepts and approaches learned through the course.
Learning Outcome
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Develop research construct based on selected target markets
-
Obtain data on performance metrics to measure effectiveness of brand equity
-
Create logos, key brand messages or taglines that resonate with the organisation’s brands
-
Develop brand portfolio implementation plan
-
Communicate brand differentiation and guidelines to key stakeholders
-
Coordinate portfolio monthly business status reports for the management
Suitable for
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E-Commerce/Retail Manager, Assistant Manager, Supervisor, Team Lead in the daily retail or e-commerce activities of retail store.
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PMEs who have the relevant work experience from other service or information technology industries wanting to enhance their knowledge and skills, wanting to expand their job portfolio or are seeking national certification/qualification in the Retail industry focusing on e-commerce.
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PMEs and career switchers with supervisory or managerial experience, or individuals in information technology or other related industries or wanting to join the retail industry focusing on e-commerce
Course Fee
Category | Funding Source | Course Fees | SkillsFuture Funding | Total Nett Fee | GST (8%) | Total Fee Payable to SCCIOB |
|---|---|---|---|---|---|---|
SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents)
| SkillsFuture Enhanced Training Support for SMEs
| $680.00 | $476.00 | $204.00 | $54.40 | $258.40 |
Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above | SkillsFuture Mid-Career Enhanced Subsidy | $680.00 | $476.00 | $204.00 | $54.40 | $258.40 |
Singapore Citizens & Permanent Residents | SkillsFuture Funding (Baseline) | $680.00 | $340.00 | $340.00 | $54.40 | $394.40 |
Details
Details | In-Classroom Training | Synchronous e-learning |
|---|---|---|
TGS Code | TGS-2020513305 | TGS-2022011642
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Course Support Period | 01 Nov 2020 to 26 Sep 2024 | 21 Feb 2022 to 20 Feb 2024
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