Course Content
Identify new business opportunities to better meet the needs of existing markets and bring benefits to the organisation
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Develop customer acquisition and retention programmes
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Develop business opportunities based on customer needs and expectations
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Develop recommendations to improve the organisation’s positioning in the market
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Review strategic and partnership opportunities through quantity and qualitative analyses
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Develop goals, plans and related metrics to track progress and manage obstacles to achieve program objectives
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Implement metrics in tracking success of customer engagement
Methodology
Lessons are conducted in a structured yet pragmatic manner as lectures are blended with classroom/group discussions, case studies and presentations. The group discussions give participants the opportunities to share their experience while case studies & presentations help the practice and application of concepts and approaches learned through the course.
Learning Outcome
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Analyse impact of market landscape and trends on new and/or existing products and offerings
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Methods to develop customer acquisition and retention programmes as subject to costs and the objectives to strengthen customer relationships
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Develop business opportunities by understanding and determining customer needs and expectations
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Establish partnership collaboration opportunities to develop and recommend strategies on organisation’s market positioning implementation plans
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Develop and implement plans with stipulated metrics to track progress and success of customer engagement in achieving programme objectives
Suitable for
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Business Development Manager, Sales and Marketing Manager, Vertical Sales Account Manager, Assistant Manager, Supervisor, Team Lead in the logistics or sales and customer service of a logistics organisation.
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PMEs who have the relevant work experience from other service industries or sectors wanting to enhance their knowledge and skills, wanting to expand their job portfolio or are seeking national certification/qualification in the Logistics sector specialising in sales and customer service.
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PMEs and career switchers with supervisory or managerial experience, or individuals in other related industries or wanting to join the logistics sector specialising in Sales and Customer Service
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Applicants must be proficient with digital devices and apps to attend the e-Learning activity independently.
Course Fee
Category | Funding Source | Course Fees | SkillsFuture Funding | Total Nett Fee | GST (8%) | Total Fee Payable to SCCIOB |
|---|---|---|---|---|---|---|
SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents) | SkillsFuture Enhanced Training Support for SMEs | $820.00 | $574.00 | $246.00 | $65.60 | $311.60 |
Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above | SkillsFuture Mid-Career Enhanced Subsidy | $820.00 | $574.00 | $246.00 | $65.60 | $311.60 |
Singapore Citizens & Permanent Residents | SkillsFuture Funding (Baseline) | $820.00 | $410.00 | $410.00 | $65.60 | $475.60 |
Details
Details | In-Classroom Training | Synchronous e-learning |
|---|---|---|
TGS Code | TGS-2022016225 | TGS-2023018382 |
Course Support Period | 10 Oct 2022 to 09 Oct 2024 | 27 Jan 2023 to 26 Jan 2025 |
