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Course Content

Identify new business opportunities to better meet the needs of existing markets and bring benefits to the organisation

  • Develop customer acquisition and retention programmes

  • Develop business opportunities based on customer needs and expectations 

  • Develop recommendations to improve the organisation’s positioning in the market 

  • Review strategic and partnership opportunities through quantity and qualitative analyses

  • Develop goals, plans and related metrics to track progress and manage obstacles to achieve program objectives

  • Implement metrics in tracking success of customer engagement


Lessons are conducted in a structured yet pragmatic manner as lectures are blended with classroom/group discussions, case studies and presentations. The group discussions give participants the opportunities to share their experience while case studies & presentations help the practice and application of concepts and approaches learned through the course.

Learning Outcome

  1. Analyse impact of market landscape and trends on new and/or existing products and offerings

  2. Methods to develop customer acquisition and retention programmes as subject to costs and the objectives to strengthen customer relationships

  3. Develop business opportunities by understanding and determining customer needs and expectations

  4. Establish partnership collaboration opportunities to develop and recommend strategies on organisation’s market positioning implementation plans

  5. Develop and implement plans with stipulated metrics to track progress and success of customer engagement in achieving programme objectives

Suitable for

  • Business Development Manager, Sales and Marketing Manager, Vertical Sales Account Manager, Assistant Manager, Supervisor, Team Lead in the logistics or sales and customer service of a logistics organisation.

  • PMEs who have the relevant work experience from other service industries or sectors wanting to enhance their knowledge and skills, wanting to expand their job portfolio or are seeking national certification/qualification in the Logistics sector specialising in sales and customer service.

  • PMEs and career switchers with supervisory or managerial experience, or individuals in other related industries or wanting to join the logistics sector specialising in Sales and Customer Service

  • Applicants must be proficient with digital devices and apps to attend the e-Learning activity independently. 

Course Fee

Funding Source
Course Fees
SkillsFuture Funding
Total Nett Fee
GST (8%)
Total Fee Payable to SCCIOB
SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents)
SkillsFuture Enhanced Training Support for SMEs
Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above
SkillsFuture Mid-Career Enhanced Subsidy
Singapore Citizens & Permanent Residents
SkillsFuture Funding (Baseline)


In-Classroom Training
Synchronous e-learning
TGS Code
Course Support Period
10 Oct 2022 to 09 Oct 2024
27 Jan 2023 to 26 Jan 2025


On the Phone

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During the development of the profession, we will help you find an internship to consolidate the acquired skills and gain practical experience.

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