Course Content
Devise frameworks for selection of distribution channels, select the distribution channels and evaluate the effectiveness of such channels
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Develop communications channel management plans in line with brand and marketing activities
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Conduct negotiations to achieve agreement in communications channel management
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Evaluate effectiveness of communication channels
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Identify, select and manage distribution channel structures
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Develop research construct based on selected communication channels
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Communicate to stakeholders on effectiveness of communication channels
Methodology
Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, role-plays and individual assessments. The group discussions give participants the opportunities to share their experience while role-playing helps the practice and application of concepts and approaches learned through the course.
Learning Outcome
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Prepare communications channel management plans to be aligned with brand and marketing activities
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Execute communications plan using negotiation and appropriate identification, selection and management of distribution channel structures
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Assess communication channels and their effectiveness
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Communicate to stakeholders
Suitable for
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Retail Marketing Manager, Brand Manager, Store Manager / Assistant Manager, Supervisor, Team Lead in the marketing activities of retail store.
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PMEs who have the relevant work experience from other service industries or sectors wanting to enhance their knowledge and skills, wanting to expand their job portfolio or are seeking national certification/qualification in the Retail industry specialising in Marketing.
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PMEs and career switchers with supervisory or managerial experience, or individuals in other related industries or wanting to join the retail industry specialising in Marketing
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Applicants must be proficient with digital devices and apps to attend the e-learning session and complete all online assessments independently.
Course Fee
Category | Funding Source | Course Fees | SkillsFuture Funding | Total Nett Fee | GST (8%) | Total Fee Payable to SCCIOB |
|---|---|---|---|---|---|---|
SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents) | SkillsFuture Enhanced Training Support for SMEs | $700.00 | $490.00 | $210.00 | $56.00 | $266.00 |
Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above | SkillsFuture Mid-Career Enhanced Subsidy | $700.00 | $490.00 | $210.00 | $56.00 | $266.00 |
Singapore Citizens & Permanent Residents | SkillsFuture Funding (Baseline) | $700.00 | $350.00 | $350.00 | $56.00 | $406.00 |
Details
Details | In-Classroom Training | Synchronous e-learning |
|---|---|---|
TGS Code | TGS-2021010153 | TGS-2021005483 |
Course Support Period | 10 Dec 2021 to 9 Dec 2023 | 07 Jun 2021 to 06 Jun 2025 |
