Course Content
Manage customer loyalty and retention programmes within the organisation and train stuff to promote them as well as meeting service challenges.
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Identify viable customer loyalty and retention programmes
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Conduct checks on popularity of customer loyalty and retention programmes
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Coordinate resource needs for customer loyalty and retention programmes
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Conduct checks on customer database to ensure customer information is accurately updated
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Manage service challenges in the event of non-availability of customer loyalty and retention programmes
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Conduct training for staff in promoting existing and new customer loyalty and retention programmes
Methodology
Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, role-plays and individual assessments. The group discussions give participants the opportunities to share their experience while role-playing helps the practice and application of concepts and approaches learned through the course.
Learning Outcome
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Recognise the types and key features of successful customer loyalty programmes and identify company’s policies and procedures related to customer loyalty building
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Train staff to promote customer loyalty and retention programmes
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Manage customer loyalty and retention programmes to meet goals by conducting checks and co-ordination of resources
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Manage service challenges in the event of non-availability of customer loyalty and retention programmes
Suitable for
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Retail Manager, Store Manager / Assistant Manager, Supervisor, Team Lead in the daily business activities of retail store
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Industry practitioners who have the relevant work experience from other service industries or sectors wanting to enhance their knowledge and skills, wanting to expand their job portfolio or are seeking national certification/qualification in the Retail industry.
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Career switchers with managerial or leadership experience, or individuals in other related industries or wanting to join the retail industry
Course Fee
Category | Funding Source | Course Fees | SkillsFuture Funding | Total Nett Fee | GST (8%) | Total Fee Payable to SCCIOB |
|---|---|---|---|---|---|---|
SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents)
| SkillsFuture Enhanced Training Support for SMEs
| $540.00 | $378.00 | $162.00
| $43.20 | $205.20
|
Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above | SkillsFuture Mid-Career Enhanced Subsidy | $540.00 | $378.00 | $162.00 | $43.20 | $205.20 |
Singapore Citizens & Permanent Residents | SkillsFuture Funding (Baseline) | $540.00 | $270.00 | $270.00 | $43.20 | $313.20 |
Details
Title | In-Classroom Training | Synchronous e-learning |
|---|---|---|
TGS Code | TGS-2020513119 | TGS-2020503375
|
Course Support Period | 01 Nov 2020 to 20 Sep 2024 | 23 Jan 2020 to 22 Jan 2024
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