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Course Content

Manage customers across the customer lifecycle to guide customer interactions, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth

  • Devise strategies to meet customer requirements and expectations based on sales and customer management knowledge

  • Lead budgeting and regulatory processes, ensuring consistent frameworks used to formulate and optimise business solutions

  • Formulate service innovation frameworks

  • Drive culture that promotes service innovations

  • Devise service quality and customer satisfaction performance against benchmarking criteria and key performance indicators

  • Guide discussions on service quality and customer satisfaction with stakeholders


Lessons are conducted in a structured yet pragmatic manner as lectures are blended with classroom/group discussions, case studies and presentations. The group discussions give participants the opportunities to share their experience while case studies & presentations help the practice and application of concepts and approaches learned through the course.

Learning Outcome

  1. Develop sales strategies to meet customer requirements and expectations by initiating and formulating service innovation frameworks based on understanding their buying decision making behaviour as well as sales and customer management knowledge.

  2. Lead and manage budget setting and regulatory processes that are consistent when developing and optimising business solutions.

  3. Develop a service quality and customer satisfaction performance benchmarking plan for communicating and discussing with stakeholders.

Suitable for

  • Business Development Manager, Sales and Marketing Manager, Vertical Sales Account Manager, Assistant Manager, Supervisor, Team Lead in the logistics or sales and customer service of a logistics organisation.

  • PMEs who have the relevant work experience from other service industries or sectors wanting to enhance their knowledge and skills, wanting to expand their job portfolio or are seeking national certification/qualification in the Logistics sector specialising in sales and customer service.

  • PMEs and career switchers with supervisory or managerial experience, or individuals in other related industries or wanting to join the logistics sector specialising in Sales and Customer Service

  • Applicants must be proficient with digital devices and apps to attend the e-Learning activity independently. 

Course Fee

Funding Source
Course Fees
SkillsFuture Funding
Total Nett Fee
GST (8%)
Total Fee Payable to SCCIOB
SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents)
SkillsFuture Enhanced Training Support for SMEs
Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above
SkillsFuture Mid-Career Enhanced Subsidy
Singapore Citizens & Permanent Residents
SkillsFuture Funding (Baseline)


In-Classroom Training
Synchronous e-learning
TGS Code
Course Support Period
10 Oct 2022 to 09 Oct 2024
18 Jan 2023 to 17 Jan 2025


On the Phone

I like it. Let's start.

During the development of the profession, we will help you find an internship to consolidate the acquired skills and gain practical experience.

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