Module 1: WordPress Website Creation Create a modern, engaging website and landing pages, secure a website and maintain the website
- Learning Unit 1: WordPress Website Planning and Setup
- Learning Unit 2: Development and Digital Marketing Integration
- Learning Unit 3: Design Documentation - WordPress Website

Module 2: Digital Content Creation Create online content using Canva tool and determine suitable content management systems
- Learning Unit 1: Content Management Strategies & Content Management System
- Learning Unit 2: Digital Content Strategy and Planning
- Learning Unit 3: Content Creation and Optimisation
- Learning Unit 4: Advanced Techniques and Trends

Module 3: Copywriting & Content Writing Apply effective copywriting techniques and write engaging online content
- Learning Unit 1: Contents – The Foundation to Digital Marketing
- Learning Unit 2: Principles of Digital Storytelling
- Learning Unit 3: Evolving Preference in Contents
- Learning Unit 4: Conceptualising Content Ideas
- Learning Unit 5: Identifying Content Requirements
- Learning Unit 6: The Digital Storyboard Process
- Learning Unit 7: Parameters of Delivering Content
- Learning Unit 8: Features of Marketing Content
- Learning Unit 9: Modes of Content Delivery
- Learning Unit 10: Mapping Digital Storyboard
- Learning Unit 11: Frequency of Delivering Content
- Learning Unit 12: Determine Content Types and Styles
- Learning Unit 13: Modes and Processes for Distributing Contents
- Learning Unit 14: Guidelines for Content Strategy Execution
- Learning Unit 15: Concept of copywriting and content writing in digital marketing
- Learning Unit 16: SEO in Copywriting and Content Writing
- Learning Unit 17: The Role of Content in SEO
- Learning Unit 18: Ethical Considerations and Copywriting Law

Module 4: Google Ads Launch Google Ads campaigns, measure performance and make campaign optimisations.
- Learning Unit 1: Introduction to Google ads and Strategic Planning
- Learning Unit 2: Google Ads Campaign Setup
- Learning Unit 3: Measuring a Google Ads Campaign
- Learning Unit 4: Testing & Optimisation

Module 5: Facebook & Instagram Marketing Create and manage Facebook & Instagram marketing campaigns, measure and optimise performance
- Learning Unit 1: Meta (Facebook and Instagram) Marketing
- Learning Unit 2: Meta Marketing Plan and Ads Campaign
- Learning Unit 3: Launch and Evaluate Meta Ads Campaign
- Learning Unit 4: Crisis Communication Plan

Module 6: Website and Landing Page Conversion Optimisation Optimise marketing funnels and landing pages to increase conversion rates.
- Learning Unit 1: Introduction to Conversion Optimisation
- Learning Unit 2: Consumer Psychology and the User Experience
- Learning Unit 3: Fundamentals of Design (UX/UI)
- Learning Unit 4: Effective Content & Messaging
- Learning Unit 5: Optimisation Tools
- Learning Unit 6: Measurement and Reporting

Module 7: Capstone Project (Digital Marketing Campaign)
- Develop and execute a comprehensive digital marketing campaign tailored to a company's needs using the skills and strategies learnt in all the 6 modules.