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Course Content

Develop detailed e-Commerce campaigns, liaise with partners to enhance online awareness, website and campaign visibility and manage campaigns. (English Only)

  1. Develop online mechanics and activities for e-Commerce campaigns 

  2. Select potential mobile, online and social media platform to  reach out to target customers 

  3. Manage execution of campaign to achieve the desired results

  4. Evaluate customer satisfaction and sales to determine effectiveness of campaigns

  5. Refine campaign to enhance its effectiveness

  6. Manage pre-campaign testing

  7. Manage mobile, online and social media platforms 

  8. Manage campaign budgets

  9. Collaborate with business partners to create sales opportunities and enhance online awareness, websites’ and campaigns’ visibility  


Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, role-plays and individual assessments. The group discussions give participants the opportunities to share their experience while role-playing helps the practice and application of concepts and approaches learned through the course.

Learning Outcome

  1. Able to develop detailed E-Commerce campaigns with allocated budget and select the right tools for effective customer outreach

  2. Able to communicate and liaise with various partners to enhance online awareness, website and campaign visibility.

  3. Manage and execute strategies of the campaign and use collected data to drive and refine campaigns

Suitable for

  • E-Commerce/Retail Manager, Assistant Manager, Supervisor, Team Lead in the daily retail or e-commerce activities of retail store.

  • PMEs who have the relevant work experience from other service or information technology industries wanting to enhance their knowledge and skills, wanting to expand their job portfolio or are seeking national certification/qualification in the Retail industry focusing on e-commerce.

  • PMEs and career switchers with supervisory or managerial experience, or individuals in information technology or other related industries or wanting to join the retail industry focusing on e-commerce

Course Fee

Funding Source
Course Fees
SkillsFuture Funding
Total Nett Fee
GST (8%)
Total Fee Payable to SCCIOB
SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents)
SkillsFuture Enhanced Training Support for SMEs
Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above
SkillsFuture Mid-Career Enhanced Subsidy
Singapore Citizens & Permanent Residents
SkillsFuture Funding (Baseline)


In-Classroom Training
Synchronous e-learning
TGS Code
Course Support Period
01 Nov 2020 to 26 Sep 2024
21 Feb 2022 to 20 Feb 2024


On the Phone

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During the development of the profession, we will help you find an internship to consolidate the acquired skills and gain practical experience.

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