Course Content
Apply and drive empathetic-centred design thinking to better understand users’ feelings and perceptions towards products and services, as well as the emotional tone of creative design work
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Process and principles of empathetic design
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Design research methodologies
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Role of empathy in design
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Concept of product and service design that goes beyond meeting users’ functional needs
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Challenges of empathetic design
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Concept of emotional design
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Concept and features of empathy maps
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Concept of user experience journeys
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Methods and processes for enhancing total user experience
Methodology
Lessons are conducted in a structured yet pragmatic manner as lectures are blended with classroom/group discussions, case studies and presentations. The group discussions give participants the opportunities to share their experience while case studies & presentations help the practice and application of concepts and approaches learned through the course.
Learning Outcome
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Examine the information on user’s motivations, behaviours, preferences for empathetic service design and validate the design proposition with stakeholders of the organisation
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Construct plans in implementing strategies where stakeholders can comprehend the user experience journeys at the organisation
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Evaluate visual and design work that can connect with users emotionally, overcoming challenges of the design to enhance total user experience journey at the organisation
Suitable for
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Lead Service Designer, Service Designer, Design Researcher, Design Executive, in designing of user experiences for the organisation
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PME who has the relevant work experience from other industries or sectors wanting to enhance one’s knowledge and skills, to expand one’s job portfolio or to seek national certification/qualification in the design industry specialising in innovation.
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PMEs and career switchers with supervisory or managerial experience, or individuals in other related industries or wanting to join the design industry specialising in innovation
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Applicants must be proficient with digital devices and apps to attend the e-learning session and complete all online assessments independently.
Course Fee
Category | Funding Source | Course Fees | SkillsFuture Funding | Total Nett Fee | GST (8%) | Total Fee Payable to SCCIOB |
|---|---|---|---|---|---|---|
SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents) | SkillsFuture Enhanced Training Support for SMEs | $700.00 | $490.00 | $210.00 | $56.00 | $266.00 |
Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above | SkillsFuture Mid-Career Enhanced Subsidy | $700.00 | $490.00 | $210.00 | $56.00 | $266.00 |
Singapore Citizens & Permanent Residents | SkillsFuture Funding (Baseline) | $700.00 | $350.00 | $350.00 | $56.00 | $406.00 |
Details
Details | In-Classroom Training | Synchronous e-learning |
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TGS Code | TGS-2022016728 | TGS-2023018363 |
Course Support Period | 27 Oct 2022 to 26 Oct 2024 | 27 Jan 2023 to 26 Jan 2025 |
