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Course Content

Apply and drive empathetic-centred design thinking to better understand users’ feelings and perceptions towards products and services, as well as the emotional tone of creative design work

  • Process and principles of empathetic design

  • Design research methodologies

  • Role of empathy in design 

  • Concept of product and service design that goes beyond meeting users’ functional needs

  • Challenges of empathetic design

  • Concept of emotional design

  • Concept and features of empathy maps

  • Concept of user experience journeys

  • Methods and processes for enhancing total user experience


Lessons are conducted in a structured yet pragmatic manner as lectures are blended with classroom/group discussions, case studies and presentations. The group discussions give participants the opportunities to share their experience while case studies & presentations help the practice and application of concepts and approaches learned through the course.

Learning Outcome

  1. Examine the information on user’s motivations, behaviours, preferences for empathetic service design and validate the design proposition with stakeholders of the organisation

  2. Construct plans in implementing strategies where stakeholders can comprehend the user experience journeys at the organisation

  3. Evaluate visual and design work that can connect with users emotionally, overcoming challenges of the design to enhance total user experience journey at the organisation

Suitable for

  • Lead Service Designer, Service Designer, Design Researcher, Design Executive, in designing of user experiences for the organisation

  • PME who has the relevant work experience from other industries or sectors wanting to enhance one’s knowledge and skills, to expand one’s job portfolio or to seek national certification/qualification in the design industry specialising in innovation.

  • PMEs and career switchers with supervisory or managerial experience, or individuals in other related industries or wanting to join the design industry specialising in innovation

  • Applicants must be proficient with digital devices and apps to attend the e-learning session and complete all online assessments independently. 

Course Fee

Funding Source
Course Fees
SkillsFuture Funding
Total Nett Fee
GST (8%)
Total Fee Payable to SCCIOB
SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents)
SkillsFuture Enhanced Training Support for SMEs
Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above
SkillsFuture Mid-Career Enhanced Subsidy
Singapore Citizens & Permanent Residents
SkillsFuture Funding (Baseline)


In-Classroom Training
Synchronous e-learning
TGS Code
Course Support Period
27 Oct 2022 to 26 Oct 2024
27 Jan 2023 to 26 Jan 2025


On the Phone

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During the development of the profession, we will help you find an internship to consolidate the acquired skills and gain practical experience.

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