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Course Content

Promote organisation’s products and services through creating quality, customer-centric content for blogs, podcasts, videos, eBooks, newsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing to attract customers through the different stages of the purchase funnel

  1. Translate inbound marketing strategy into inbound marketing implementation plans

  2. Drive a customer-centric information sharing and value-creation culture within the organisation

  3. Recommend areas for improvement for a robust inbound marketing strategy implementation

  4. Manage the content creation and curation processes across channels and media platforms

  5. Lead customers through the customer decision processes

  6. Monitor and review organisation's inbound marketing strategy implementation and effectiveness in generating leads and conversions


Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, role-plays and individual assessments. The group discussions give participants the opportunities to share their experience while role-playing helps the practice and application of concepts and approaches learned through the course.

Learning Outcome

  1. Prepare an inbound marketing implementation plan

  2. Construct an organizational guide that drives digital marketing performance

  3. Prepare a customer journey plan with marketing funnels

  4. Create a content marketing plan to meet the objectives of the inbound marketing plan

  5. Measure and optimise organization’s inbound marketing strategy

Suitable for

  • Retail Marketing Manager, Brand Manager, Store Manager / Assistant Manager, Supervisor, Team Lead in the marketing activities of retail store.

  • PMEs who have the relevant work experience from other service industries or sectors wanting to enhance their knowledge and skills, wanting to expand their job portfolio or are seeking national certification/qualification in the Retail industry specialising in Marketing.

  • PMEs and career switchers with supervisory or managerial experience, or individuals in other related industries or wanting to join the retail industry specialising in Marketing

  • Applicants must be proficient with digital devices and apps to attend the e-learning session and complete all online assessments independently. 

Course Fee

Funding Source
Course Fees
SkillsFuture Funding
Total Nett Fee
GST (8%)
Total Fee Payable to SCCIOB
SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents)
SkillsFuture Enhanced Training Support for SMEs
Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above
SkillsFuture Mid-Career Enhanced Subsidy
Singapore Citizens & Permanent Residents
SkillsFuture Funding (Baseline)


In-Classroom Training
Synchronous e-learning
TGS Code
Course Support Period
10 Dec 2021 to 9 Dec 2023
07 Jun 2021 to 06 Jun 2025


On the Phone

I like it. Let's start.

During the development of the profession, we will help you find an internship to consolidate the acquired skills and gain practical experience.

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