Course Content
Promote organisation’s products and services through creating quality, customer-centric content for blogs, podcasts, videos, eBooks, newsletters, whitepapers, SEO, physical products, social media marketing, and other forms of content marketing to attract customers through the different stages of the purchase funnel
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Translate inbound marketing strategy into inbound marketing implementation plans
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Drive a customer-centric information sharing and value-creation culture within the organisation
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Recommend areas for improvement for a robust inbound marketing strategy implementation
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Manage the content creation and curation processes across channels and media platforms
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Lead customers through the customer decision processes
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Monitor and review organisation's inbound marketing strategy implementation and effectiveness in generating leads and conversions
Methodology
Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, role-plays and individual assessments. The group discussions give participants the opportunities to share their experience while role-playing helps the practice and application of concepts and approaches learned through the course.
Learning Outcome
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Prepare an inbound marketing implementation plan
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Construct an organizational guide that drives digital marketing performance
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Prepare a customer journey plan with marketing funnels
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Create a content marketing plan to meet the objectives of the inbound marketing plan
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Measure and optimise organization’s inbound marketing strategy
Suitable for
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Retail Marketing Manager, Brand Manager, Store Manager / Assistant Manager, Supervisor, Team Lead in the marketing activities of retail store.
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PMEs who have the relevant work experience from other service industries or sectors wanting to enhance their knowledge and skills, wanting to expand their job portfolio or are seeking national certification/qualification in the Retail industry specialising in Marketing.
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PMEs and career switchers with supervisory or managerial experience, or individuals in other related industries or wanting to join the retail industry specialising in Marketing
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Applicants must be proficient with digital devices and apps to attend the e-learning session and complete all online assessments independently.
Course Fee
Category | Funding Source | Course Fees | SkillsFuture Funding | Total Nett Fee | GST (8%) | Total Fee Payable to SCCIOB |
|---|---|---|---|---|---|---|
SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents) | SkillsFuture Enhanced Training Support for SMEs | $700.00 | $490.00 | $210.00 | $56.00 | $266.00 |
Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above | SkillsFuture Mid-Career Enhanced Subsidy | $700.00 | $490.00 | $210.00 | $56.00 | $266.00 |
Singapore Citizens & Permanent Residents | SkillsFuture Funding (Baseline) | $700.00 | $350.00 | $350.00 | $56.00 | $406.00 |
Details
Details | In-Classroom Training | Synchronous e-learning |
|---|---|---|
TGS Code | TGS-2021010150 | TGS-2021005485 |
Course Support Period | 10 Dec 2021 to 9 Dec 2023 | 07 Jun 2021 to 06 Jun 2025 |
