Course Content
Plan, implement and control business activities to conduct buying and selling of product offerings or services between buyers and sellers of logistics services
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Review competitor activities and market trends to determine potential opportunities and threats to organisation
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Develop acquisition and retention programmes to increase customer base
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Develop implementation plans for marketing campaigns to achieve objectives
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Formulate methods and measurements for monitoring and evaluation of marketing campaigns
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Develop actionable marketing strategies and programmes that encompass customer needs
Methodology
Lessons are conducted in a structured yet pragmatic manner as lectures are blended with classroom/group discussions, case studies and presentations. The group discussions give participants the opportunities to share their experience while case studies & presentations help the practice and application of concepts and approaches learned through the course.
Learning Outcome
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Conduct competitor and market trends analysis to develop marketing strategies within the organisation’s abilities in responding to new opportunities that meet customer needs
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Develop marketing campaigns implementation plans to monitor and evaluate with objective metrics.
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Develop customer acquisition and retention programmes to improve customer loyalty and increase customer base.
Suitable for
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Business Development Manager, Sales and Marketing Manager, Vertical Sales Account Manager, Assistant Manager, Supervisor, Team Lead in the logistics or sales and customer service of a logistics organisation.
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PMEs who have the relevant work experience from other service industries or sectors wanting to enhance their knowledge and skills, wanting to expand their job portfolio or are seeking national certification/qualification in the Logistics sector specialising in sales and customer service.
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PMEs and career switchers with supervisory or managerial experience, or individuals in other related industries or wanting to join the logistics sector specialising in Sales and Customer Service
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Applicants must be proficient with digital devices and apps to attend the e-Learning activity independently.
Course Fee
Category | Funding Source | Course Fees | SkillsFuture Funding | Total Nett Fee | GST (8%) | Total Fee Payable to SCCIOB |
|---|---|---|---|---|---|---|
SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents) | SkillsFuture Enhanced Training Support for SMEs | $820.00 | $574.00 | $246.00 | $65.60 | $311.60 |
Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above | SkillsFuture Mid-Career Enhanced Subsidy | $820.00 | $574.00 | $246.00 | $65.60 | $311.60 |
Singapore Citizens & Permanent Residents | SkillsFuture Funding (Baseline) | $820.00 | $410.00 | $410.00 | $65.60 | $475.60 |
Details
Details | In-Classroom Training | Synchronous e-learning |
|---|---|---|
TGS Code | TGS-2022016424 | TGS-2023018416 |
Course Support Period | 14 Oct 2022 to 13 Oct 2024 | 30 Jan 2023 to 29 Jan 2025 |
