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Course Content

Plan, implement and control business activities to conduct buying and selling of product offerings or services between buyers and sellers of logistics services

  • Review competitor activities and market trends to determine potential opportunities and threats to organisation

  • Develop acquisition and retention programmes to increase customer base

  • Develop implementation plans for marketing campaigns to achieve objectives

  • Formulate methods and measurements for monitoring and evaluation of marketing campaigns

  • Develop actionable marketing strategies and programmes that encompass customer needs


Lessons are conducted in a structured yet pragmatic manner as lectures are blended with classroom/group discussions, case studies and presentations. The group discussions give participants the opportunities to share their experience while case studies & presentations help the practice and application of concepts and approaches learned through the course.

Learning Outcome

  1. Conduct competitor and market trends analysis to develop marketing strategies within the organisation’s abilities in responding to new opportunities that meet customer needs

  2. Develop marketing campaigns implementation plans to monitor and evaluate with objective metrics.

  3. Develop customer acquisition and retention programmes to improve customer loyalty and increase customer base. 

Suitable for

  • Business Development Manager, Sales and Marketing Manager, Vertical Sales Account Manager, Assistant Manager, Supervisor, Team Lead in the logistics or sales and customer service of a logistics organisation.

  • PMEs who have the relevant work experience from other service industries or sectors wanting to enhance their knowledge and skills, wanting to expand their job portfolio or are seeking national certification/qualification in the Logistics sector specialising in sales and customer service.

  • PMEs and career switchers with supervisory or managerial experience, or individuals in other related industries or wanting to join the logistics sector specialising in Sales and Customer Service

  • Applicants must be proficient with digital devices and apps to attend the e-Learning activity independently. 

Course Fee

Funding Source
Course Fees
SkillsFuture Funding
Total Nett Fee
GST (8%)
Total Fee Payable to SCCIOB
SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents)
SkillsFuture Enhanced Training Support for SMEs
Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above
SkillsFuture Mid-Career Enhanced Subsidy
Singapore Citizens & Permanent Residents
SkillsFuture Funding (Baseline)


In-Classroom Training
Synchronous e-learning
TGS Code
Course Support Period
14 Oct 2022 to 13 Oct 2024
30 Jan 2023 to 29 Jan 2025


On the Phone

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During the development of the profession, we will help you find an internship to consolidate the acquired skills and gain practical experience.

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