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Course Content

Equips learners with knowledge and abilities in choosing appropriate strategies and methods to promote a customer-centre environment within the organisation to achieve service excellence when managing Venue Operations.

  • Align performance standards of the team to the organisation’s vision, mission and values

  • Use service design tools to translate the organisation’s vision, mission and values into the desired customer experience

  • Analyse performance of team to identify follow-up actions for improvement


Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, role-plays and individual assessments. The group discussions give participants the opportunities to share their experience while role-playing helps the practice and application of concepts and approaches learned through the course.

Learning Outcome

  1. Select and implement the method to operationalise as well as to align the team’s performance standard to the organisation’s

  2. Select the appropriate service design tool to translate the organisation’s vision, mission and values into desired customer experience to achieve service excellence

  3. Choose the appropriate strategies to promote a customer centric environment within the organisation to achieve service excellence

  4. Select and apply the appropriate method to influence team performance to achieve service excellence

  5. Apply various methods to analyse the performance of the team and to identify areas of improvement to achieve service excellence

Suitable for

  • Event, Project, Venue Operations Manager / Assistant Manager, Supervisor, Team Lead in planning, organising and implementing events.

  • PMEs who have the relevant work experience within the sector or from other related industries or sectors wanting to enhance their skills and knowledge pertaining to the BTMICE venue management and operations

  • Career switchers with managerial or leadership experience, or individuals in other related industries or sectors (List 1) wanting to expand their job portfolio or are seeking national Certification / Qualification

Course Fee

Course Fees
GST (8%)
Total Fee Payable to SCCIOB
SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents)
Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above
Singapore Citizens & Permanent Residents


In-Classroom Training
Synchronous e-learning
TGS Code
Course Support Period
23 Jan 2020 to 30 Sep 2024
07 June 2020 to 06 June 2024


On the Phone

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During the development of the profession, we will help you find an internship to consolidate the acquired skills and gain practical experience.

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