Devise the framework, manage and conduct the situational analysis process to uncover market trends and industry developments to identify new opportunities and potential threats
Identify market trends and developments that may impact organisational marketing activities
Analyse market trends and developments to forecast emerging market needs and develop recommendations
Report findings and recommendations to management in accordance with organisational procedures
Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, role-plays and individual assessments. The group discussions give participants the opportunities to share their experience while role-playing helps the practice and application of concepts and approaches learned through the course.
Conduct situational analysis to gain insights of the market trends and development.
Conduct market research and data analysing activities to study and forecast emerging trends for business development opportunities.
Communicating of market research and findings to management for commercial decision
Retail Marketing Manager, Brand Manager, Store Manager / Assistant Manager, Supervisor, Team Lead in the marketing activities of retail store.
PMEs who have the relevant work experience from other service industries or sectors wanting to enhance their knowledge and skills, wanting to expand their job portfolio or are seeking national certification/qualification in the Retail industry specialising in Marketing.
PMEs and career switchers with supervisory or managerial experience, or individuals in other related industries or wanting to join the retail industry specialising in Marketing
Applicants must be proficient with digital devices and apps to attend the e-learning session and complete all online assessments independently.
Total Nett Fee
Total Fee Payable to SCCIOB
SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents)
SkillsFuture Enhanced Training Support for SMEs
Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above
SkillsFuture Mid-Career Enhanced Subsidy
Singapore Citizens & Permanent Residents
SkillsFuture Funding (Baseline)
Course Support Period
10 Dec 2021 to 9 Dec 2023
7 June 2021 to 30 May 2025