top of page

Course Content

Employ interactive mobile apps as a marketing resource for 'anytime' and 'anywhere' customer acquisition, engagement, loyalty and lead conversion

  1. Translate mobile apps marketing strategies into mobile apps marketing strategy implementation plans

  2. Propose design principles, desired functionalities and user experience parameters for mobile apps

  3. Assess and recommend investments in mobile apps development and marketing efforts

  4. Recommend appropriate development partners for successful execution of mobile apps

  5. Define metrics to measure effectiveness of mobile apps marketing campaigns

  6. Make recommendations to improve performance of mobile apps marketing for the organisation


Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, role-plays and individual assessments. The group discussions give participants the opportunities to share their experience while role-playing helps the practice and application of concepts and approaches learned through the course.

Learning Outcome

  1. Prepare a mobile apps marketing strategy to meet business goals.

  2. Analyse mobile app design for user interface and user experience

  3. Propose an assessment criteria for mobile apps development and marketing efforts.

  4. Compare and analyse criteria for mobile app development partners.

  5. Measure the effectiveness of mobile apps marketing campaigns and recommend steps to optimize the performance to meet business goals.

Suitable for

  • Retail Marketing Manager, Brand Manager, Store Manager / Assistant Manager, Supervisor, Team Lead in the marketing activities of retail store.

  • PMEs who have the relevant work experience from other service industries or sectors wanting to enhance their knowledge and skills, wanting to expand their job portfolio or are seeking national certification/qualification in the Retail industry specialising in Marketing.

  • PMEs and career switchers with supervisory or managerial experience, or individuals in other related industries or wanting to join the retail industry specialising in Marketing

  • Applicants must be proficient with digital devices and apps to attend the e-learning session and complete all online assessments independently. 

Course Fee

Funding Source
Course Fees
SkillsFuture Funding
Total Nett Fee
GST (8%)
Total Fee Payable to SCCIOB
SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents)
SkillsFuture Enhanced Training Support for SMEs
Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above
SkillsFuture Mid-Career Enhanced Subsidy
Singapore Citizens & Permanent Residents
SkillsFuture Funding (Baseline)


In-Classroom Training
Synchronous e-learning
TGS Code
Course Support Period
10 Dec 2021 to 9 Dec 2023
07 Jun 2021 to 06 Jun 2025


On the Phone

I like it. Let's start.

During the development of the profession, we will help you find an internship to consolidate the acquired skills and gain practical experience.

bottom of page