Course Content
Employ interactive mobile apps as a marketing resource for 'anytime' and 'anywhere' customer acquisition, engagement, loyalty and lead conversion
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Translate mobile apps marketing strategies into mobile apps marketing strategy implementation plans
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Propose design principles, desired functionalities and user experience parameters for mobile apps
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Assess and recommend investments in mobile apps development and marketing efforts
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Recommend appropriate development partners for successful execution of mobile apps
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Define metrics to measure effectiveness of mobile apps marketing campaigns
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Make recommendations to improve performance of mobile apps marketing for the organisation
Methodology
Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, role-plays and individual assessments. The group discussions give participants the opportunities to share their experience while role-playing helps the practice and application of concepts and approaches learned through the course.
Learning Outcome
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Prepare a mobile apps marketing strategy to meet business goals.
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Analyse mobile app design for user interface and user experience
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Propose an assessment criteria for mobile apps development and marketing efforts.
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Compare and analyse criteria for mobile app development partners.
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Measure the effectiveness of mobile apps marketing campaigns and recommend steps to optimize the performance to meet business goals.
Suitable for
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Retail Marketing Manager, Brand Manager, Store Manager / Assistant Manager, Supervisor, Team Lead in the marketing activities of retail store.
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PMEs who have the relevant work experience from other service industries or sectors wanting to enhance their knowledge and skills, wanting to expand their job portfolio or are seeking national certification/qualification in the Retail industry specialising in Marketing.
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PMEs and career switchers with supervisory or managerial experience, or individuals in other related industries or wanting to join the retail industry specialising in Marketing
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Applicants must be proficient with digital devices and apps to attend the e-learning session and complete all online assessments independently.
Course Fee
Category | Funding Source | Course Fees | SkillsFuture Funding | Total Nett Fee | GST (8%) | Total Fee Payable to SCCIOB |
|---|---|---|---|---|---|---|
SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents) | SkillsFuture Enhanced Training Support for SMEs | $700.00 | $490.00 | $210.00 | $56.00 | $266.00 |
Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above | SkillsFuture Mid-Career Enhanced Subsidy | $700.00 | $490.00 | $210.00 | $56.00 | $266.00 |
Singapore Citizens & Permanent Residents | SkillsFuture Funding (Baseline) | $700.00 | $350.00 | $350.00 | $56.00 | $406.00 |
Details
Details | In-Classroom Training | Synchronous e-learning |
|---|---|---|
TGS Code | TGS-2021010149 | TGS-2021005487 |
Course Support Period | 10 Dec 2021 to 9 Dec 2023 | 07 Jun 2021 to 06 Jun 2025 |
