Module 1: Advanced Digital Marketing Strategy Develop an advanced digital marketing strategic plan, a digital marketing transformation roadmap and manage a digital marketing team
- Learning Unit 1: Understanding and Researching the Digital Landscape
- Learning Unit 2: Strategy Development and Planning
- Learning Unit 3: Operational Assessment and Capability Building
- Learning Unit 4: Alignment and Implementation

Module 2: Advanced Digital Advertising Manage digital ad operations and optimise digital marketing return on advertising spend (ROAS)
- Learning Unit 1: Strategic Planning and Analysis
- Learning Unit 2: Creative and Brand Development
- Learning Unit 3: Operational Management and Execution
- Learning Unit 4: Ethical, Legal, and Regulatory Considerations

Module 3: Advanced Social Media Management Develop a social media management strategy and manage a social media team
- Learning Unit 1: Strategic Planning and Policy Development
- Learning Unit 2: Content Creation and Audience Engagement
- Learning Unit 3: Implementation and Resource Management
- Learning Unit 4: Monitoring, Analysis, and Continuous Improvement


Module 4: Advanced Digital Content Marketing Build a content marketing strategy and manage a content team.
- Learning Unit 1: Advanced Digital Content Marketing
- Learning Unit 2: Content Development and Management
- Learning Unit 3: Distribution and Promotion in Digital Content Marketing Learning Unit 4: Performance - Analysis and Optimisation in Digital Content Marketing

Module 5: Advanced Search Engine Optimisation (SEO) Perform advanced search engine optimisation and manage an SEO team.
- Learning Unit 1: Integrated Marketing
- Learning Unit 2: Integrated Marketing Content
- Learning Unit 3: Search Engine Result Page - SERP
- Learning Unit 4: Technical SEO Audit
- Learning Unit 5: Content Optimisation Strategy
- Learning Unit 6: Link Building Strategy
- Learning Unit 7: Managing SEO Campaigns
- Learning Unit 8: Emerging Marketing Trends

Module 6: Advanced Digital Marketing Analytics (Google Analytics) Set up and analyse digital marketing performance reports.
- Learning Unit 1: Analytics Setup and Event Tracking
- Learning Unit 2: User Behaviour Analysis & Reporting
- Learning Unit 3: Advanced Analytics Techniques & Integration

Module 7: Email Marketing Set up and manage email marketing campaigns
- Learning Unit 1: Email Marketing: Foundational Knowledge and Strategy
- Learning Unit 2: Email Content Creation, Design, and Personalisation
- Learning Unit 3: Implementation, Automation, and Integration of Email Marketing Systems
- Learning Unit 4: Testing, Analytics, Optimisation and Ethics

Module 8: Capstone Project (Digital Marketing Strategic Plan)
- Build a content marketing strategy and manage a content team. Develop and execute a comprehensive digital marketing strategic plan tailored
to a company's needs using the skills and strategies learnt in all the 7 modules.