Leverage various social networking platforms to deliver the organisation's value propositions as well as contextual and targeted messaging based on real-time customer insights to engage in two-way communication with prospects and customers
Develop marketing content to socialise and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
Report on social media activities and provide recommendations for continuous improvement of social media use
Conduct analysis on performance of social media management campaigns and recommend opportunities for improvement
Review and analyse customer behaviours, interests and demographics based on social media network data
Monitor customer responses, reviews, comments across social network platforms based on customer relationship management policies
Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, role-plays and individual assessments. The group discussions give participants the opportunities to share their experience while role-playing helps the practice and application of concepts and approaches learned through the course.
Structure Social Media Management strategies aimed at targeted customers’ profile
Engage customers to gain customer acquisition, engagement, loyalty and conversion via social media platforms.
Define metrics and accurately analyse performance of social media management campaigns
Identify opportunities for the improvement of the various social media management campaigns.
Retail Marketing Manager, Brand Manager, Store Manager / Assistant Manager, Supervisor, Team Lead in the marketing activities of retail store.
PMEs who have the relevant work experience from other service industries or sectors wanting to enhance their knowledge and skills, wanting to expand their job portfolio or are seeking national certification/qualification in the Retail industry specialising in Marketing.
PMEs and career switchers with supervisory or managerial experience, or individuals in other related industries or wanting to join the retail industry specialising in Marketing
Applicants must be proficient with digital devices and apps to attend the e-learning session and complete all online assessments independently.
Total Nett Fee
Total Fee Payable to SCCIOB
SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents)
SkillsFuture Enhanced Training Support for SMEs
Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above
SkillsFuture Mid-Career Enhanced Subsidy
Singapore Citizens & Permanent Residents
SkillsFuture Funding (Baseline)
Course Support Period
10 Dec 2021 to 9 Dec 2023
07 Jun 2021 to 06 Jun 2025