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Course Content

Evaluate the potential and suitability of social media marketing opportunities, seek new ways of utilising social media channels, and monitor outcomes of social media marketing. (English Only)

  1. Develop plans for social marketing campaign

  2. Evaluate potential and suitability of social media marketing opportunities

  3. Monitor outcome of social media marketing to review effectiveness

  4. Determine the feasibility of using different types of social media platforms

  5. Evaluate usage of social media and its potential impact on the organisation

  6. Establish social media marketing objectives


Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, role-plays and individual assessments. The group discussions give participants the opportunities to share their experience while role-playing helps the practice and application of concepts and approaches learned through the course.

Learning Outcome

  1. Propose a social media marketing plan according to their organisational needs

  2. Analyse social media platforms and their potential to achieve organisational goals

  3. Establish social media policies in alignment with the rules and regulations of social media platforms

  4. Examine different social media platforms and tools for optimal efficiency and productivity

  5. Measure Social Media Returns on Investment (ROI)

Suitable for

  • E-Commerce/Retail Manager, Assistant Manager, Supervisor, Team Lead in the daily retail or e-commerce activities of retail store.

  • PMEs who have the relevant work experience from other service or information technology industries wanting to enhance their knowledge and skills, wanting to expand their job portfolio or are seeking national certification/qualification in the Retail industry focusing on e-commerce.

  • PMEs and career switchers with supervisory or managerial experience, or individuals in information technology or other related industries or wanting to join the retail industry focusing on e-commerce

Course Fee

Funding Source
Course Fees
SkillsFuture Funding
Total Nett Fee
GST (8%)
Total Fee Payable to SCCIOB
SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents)
SkillsFuture Enhanced Training Support for SMEs
Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above
SkillsFuture Mid-Career Enhanced Subsidy
Singapore Citizens & Permanent Residents
SkillsFuture Funding (Baseline)


In-Classroom Training
Synchronous e-learning
TGS Code
Course Support Period
01 Nov 2020 to 26 Sep 2022
21 Feb 2022 to 20 Feb 2024


On the Phone

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During the development of the profession, we will help you find an internship to consolidate the acquired skills and gain practical experience.

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