top of page
Screen Shot 2022-04-20 at 16.09.40.png

Sponsorship Management

Course Content

Identify sponsorship requirements and organise activities according to sponsorship and financial parameters. Facilitate acquisition of sponsorship opportunities and timely execution of sponsorship agreements.

  • Sponsorship management strategies

  • Potential sponsorship opportunities and sources of finance

  • Protocols for sponsor contact

  • Strategies for sponsorship programmes

  • Techniques for sponsorship proposal development

  • Legal and ethical requirements of sponsorship

  • Techniques to measure and evaluate impact of sponsorships


Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, role-plays and individual assessments. The group discussions give participants the opportunities to share their experience while role-playing helps the practice and application of concepts and approaches learned through the course.

Learning Outcome

  1. Understand the concept of sponsorship management.

  2. Suggest sponsorship management strategies for an event.

  3. Generate a list of potential sponsors for an event.

  4. Identify types of sponsorship that may be acquired from potential sponsors.

  5. Develop strategies for a sponsorship programme.

  6. Develop a sponsorship proposal.

Suitable for

  • Event, Project, Event Operations Manager/Assistant Manager, Supervisor, Team Lead in organising events

  • Industry practitioners who have the relevant work experience from other related industry or sectors wanting to enhance their skills and knowledge pertaining to the BTMICE industry

  • Career switchers with managerial or leadership experience, or individuals in other related industry or sectors wanting to expand their job portfolio or are seeking national certification/qualification

Course Fee

Funding Source
Course Fees
SkillsFuture Funding
Total Nett Fee
GST (8%)
Total Fee Payable to SCCIOB
SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents)
SkillsFuture Enhanced Training Support for SMEs
Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above
SkillsFuture Mid-Career Enhanced Subsidy
Singapore Citizens & Permanent Residents
SkillsFuture Funding (Baseline)


In-Classroom Training
Synchronous e-learning
TGS Code
Course Support Period
01 Nov 2020 to 20 Sep 2024
27 May 2019 to 26 May 2025


On the Phone

I like it. Let's start.

During the development of the profession, we will help you find an internship to consolidate the acquired skills and gain practical experience.

bottom of page