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Course Content

Manage trend analysis activities to make sound and purposeful predictions for the future.

  • Components of trend analysis 

  • Current economic environment

  • Steps in developing trend forecasts

  • Frameworks for understanding and interpreting change management

  • Trend forecasting tools

  • Methods of presenting information 

  • Types of statistical analysis and forecasting techniques for analysing market and industry trends and developments

  • Data collection methodologies

  • Trends that impact the industry


Lessons are conducted in a structured yet pragmatic manner as lectures are blended with classroom/group discussions, case studies and presentations. The group discussions give participants the opportunities to share their experience while case studies & presentations help the practice and application of concepts and approaches learned through the course.

Learning Outcome

  1. Evaluate social and economic impact on industry trends and trend preview.

  2. Data collection methods and tools to develop trend forecasts or predictions.

  3. Develop business opportunities with statistical analysis to predict market price trends for determining price points.

  4. Review and present the effectiveness of trend analysis to guide organisation’s designs trending.

Suitable for

  • Product Manager, Assistant Manager, Executive, Supervisor, Team Lead in the product development process of an organisation.

  • PMEs who have the relevant work experience from other industries or sectors wanting to enhance their knowledge and skills, wanting to expand their job portfolio or are seeking national certification/qualification in the design industry specialising in business.

  • PMEs and career switchers with supervisory or managerial experience, or individuals in other related industries or wanting to join the design industry specialising in business.

  • Applicants must be proficient with digital devices and apps to attend the e-learning session and complete all online assessments independently. 

Course Fee

Funding Source
Course Fees
SkillsFuture Funding
Total Nett Fee
GST (8%)
Total Fee Payable to SCCIOB
SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents)
SkillsFuture Enhanced Training Support for SMEs
Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above
SkillsFuture Mid-Career Enhanced Subsidy
Singapore Citizens & Permanent Residents
SkillsFuture Funding (Baseline)


Synchronous e-learning
In-Classroom Training
TGS Code
Course Support Period
13 Feb 2023 to 12 Feb 2025
26 Oct 2020 to 25 Oct 2024


On the Phone

I like it. Let's start.

During the development of the profession, we will help you find an internship to consolidate the acquired skills and gain practical experience.

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