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Course Content

Develop the flow of the content through designing narrative elements to create an engaging audience experience

  • Types and uses of data

  • Phases of logical data modelling

  • Data design documentation

  • Scales of measurement

  • Tools to support data analysis

  • Frameworks for qualitative and quantitative analysis

  • Statistical analysis

  • Data mining techniques

  • Problems associated with data interpretation

  • Hypotheses testing methods


Lessons are conducted in a structured yet pragmatic manner as lectures are blended with classroom/group discussions, case studies and presentations. The group discussions give participants the opportunities to share their experience while case studies & presentations help the practice and application of concepts and approaches learned through the course.

Learning Outcome

  1. Examine creative briefs together with the creative vision and concepts for the narrative elements in blueprints that will impact the story

  2. Combine narrative elements for flow in communication to engage audience while liaising with creative team members to ensure the narrative supports the purpose

  3. Evaluate the creative impact of narrative elements and alignment to blueprints for interactivity

Suitable for

  • Lead Service Designer, Service Designer, Design Researcher, Design Executive, in designing of user experiences for the organisation

  • PME who has the relevant work experience from other industries or sectors wanting to enhance one’s knowledge and skills, to expand one’s job portfolio or to seek national certification/qualification in the design industry specialising in innovation.

  • PMEs and career switchers with supervisory or managerial experience, or individuals in other related industries or wanting to join the design industry specialising in innovation

  • Applicants must be proficient with digital devices and apps to attend the e-learning session and complete all online assessments independently. 

Course Fee

Funding Source
Course Fees
SkillsFuture Funding
Total Nett Fee
GST (8%)
Total Fee Payable to SCCIOB
SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents)
SkillsFuture Enhanced Training Support for SMEs
Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above
SkillsFuture Mid-Career Enhanced Subsidy
Singapore Citizens & Permanent Residents
SkillsFuture Funding (Baseline)


In-Classroom Training
Synchronous e-learning
TGS Code
Course Support Period
07 Nov 2022 to 06 Nov 2024


On the Phone

I like it. Let's start.

During the development of the profession, we will help you find an internship to consolidate the acquired skills and gain practical experience.

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