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Idea Generation and Selection

Course Content

Facilitate brainstorming discussions, encourage idea generation and share opinions so as to evaluate and shortlist new methods, procedures, techniques or systems according to business needs.

  • Select appropriate approaches to communicate ideas in an effective manner

  • Identify and implement specific ways to encourage responses from communicating parties

  • Substantiate or challenge viewpoints using a logical approach

  • Facilitate discussion to brainstorm and encourage idea generation

  • Integrate differing views and ideas

  • Determine approriate selection criteria

  • Evaluate new methods, procedures, techniques or systems related to idea selection

  • Evaluate and shortlist ideas


Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, role-plays and individual assessments. The group discussions give participants the opportunities to share their experience while role-playing helps the practice and application of concepts and approaches learned through the course.

Learning Outcome

  1. Discover insights to define concepts for ideas to be generated in response to business trends and consumer needs     

  2. Develop process to facilitate, idea generation and selection, and deliver by communicating selected idea tangibly through prototyping and story-telling              

  3. Iterate selected idea to respond and adapt to business trends and consumer needs

Suitable for

  • Manager / Assistant Manager, Supervisor, Team Lead, Mid-career switcher

  • Industry practitioners who have the relevant work experience from other service industries or sectors wanting to enhance their knowledge and skills, wanting to expand their job portfolio or are seeking national certification/qualification in the industry.

  • Career switchers with managerial or leadership experience, or individuals in other related industries or wanting to join the relevant industry

Course Fee

Funding Source
Course Fees
SkillsFuture Funding
Total Nett Fee
GST (8%)
Total Fee Payable to SCCIOB
SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents)
SkillsFuture Enhanced Training Support for SMEs
Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above
SkillsFuture Mid-Career Enhanced Subsidy
Singapore Citizens & Permanent Residents
SkillsFuture Funding (Baseline)


In-Classroom Training
Synchronous e-learning
TGS Code
Course Support Period
01 Nov 2020 to 20 Sep 2024
23 Jan 2020 to 22 Jan 2024


On the Phone

I like it. Let's start.

During the development of the profession, we will help you find an internship to consolidate the acquired skills and gain practical experience.

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