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Course Content

Set, analyse and achieve store sales targets to guide sales performance in the store, evaluate and monitor store productivity against business objectives, as well as identify factors that affect sales operations in stores.

  • Learn to develop and set store sales targets

  • Communicate, drive and motivate team to achieve sales targets

  • Monitor and initiate to improve staff productivity

  • Review the business environment and raise potential changes in store sales targets

  • Recommend initiatives to support sales target achievement in alignment with organisational strategies and objectives


Lessons are conducted in a structured yet pragmatic manner as lectures are blended with group discussions, role-plays and individual assessments. The group discussions give participants the opportunities to share their experience while role-playing helps the practice and application of concepts and approaches learned through the course.

Learning Outcome

  1. Determine store sales target and develop a sales plan taking into consideration factors impacting sales outcomes and trends in customer behaviour.

  2. Communicate sales target with team to drive and motivate them to achieve sales target with reference to emerging competitor and economic activities

  3. Monitor and initiate staff productivity improvement based on customer feedback to grow sales in the retail industry.

  4. Revise store sales target based on the business environment review and customer traffic generators.

  5. Support achievement of sales target by recommending initiatives that are aligned to organisational objectives.

Suitable for

  • Retail Manager, Store Manager / Assistant Manager, Supervisor, Team Lead in the daily business activities of retail store

  • Industry practitioners who have the relevant work experience from other service industries or sectors wanting to enhance their knowledge and skills, wanting to expand their job portfolio or are seeking national certification/qualification in the Retail industry.

  • Career switchers with managerial or leadership experience, or individuals in other related industries or wanting to join the retail industry

Course Fee

Funding Source
Course Fees
SkillsFuture Funding
Total Nett Fee
GST (8%)
Total Fee Payable to SCCIOB
SME-sponsored Local Employees (i.e Singapore Citizen & Permanent Residents)
SkillsFuture Enhanced Training Support for SMEs
Employer-sponsored and Self-sponsored Singapore Citizens aged 40 years and above
SkillsFuture Mid-Career Enhanced Subsidy
Singapore Citizens & Permanent Residents
SkillsFuture Funding (Baseline)


Synchronous e-learning
In-Classroom Training
TGS Code
Course Support Period
01 Nov 2020 to 20 Sep 2024
23 Jan 2020 to 22 Jan 2024


On the Phone

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During the development of the profession, we will help you find an internship to consolidate the acquired skills and gain practical experience.

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